Top 5 Omnichannel Posts of the 2017
As 2017 comes to a close, all of us look back on the year that was in reflection. Today is day three of what will be an annual year-end series highlighting the top blog posts in each of our 4 main categories: Supply Chain, Warehouse Management, Omnichannel, and Inventory Management.
We will feature over the next 2 business days each category’s top 5 most viewed posts over the course of 2017. These will only contain posts written in 2017. There were approximately 100 blog posts in 2017, and over 30,000 page views on those posts alone. We added nearly 1,000 subscribers to the blog and featured several guest bloggers.
Top 5 Omnichannel Posts of the Year
While omnichannel isn’t a brand new concept in the supply chain industry, it is not until the last few years that companies are transitioning from hype to the reality of implementing omnichannel supply chain strategies. Therefore, we were not surprised to learn that most of our readers were interested in defining what exactly omnichannel is, how to optimize it, and how to monitor it. Now without further ado, I give you the top 5 omnichannel blog posts of the year by page-view:
Omnichannel Vs. Multichannel Supply Chain: What’s the Difference?
In supply chains, omnichannel solutions are often used interchangeably with multichannel solutions. On the surface, both forms of supply chain operations seek to provide multiple sales channels to consumers. However, understanding the elements of omnichannel vs. multichannel supply chain is essential to maximizing profit margins in a tightening economy.
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The Current & Future State of the Omnichannel Supply Chain
Retail sales are in a state of change. While some people have argued for multichannel supply chains, the need to bring all supply chain processes into one seamless entity led to the omnichannel supply chain. Meanwhile, consumers demand greater access to information and more buying options than multichannel supply chains could provide, reports Chris H. Petersen of Customer Think. However, omnichannel has become more than just a perk of retail; it is essential to success. Moreover, you need to understand how it exists today and what it means for tomorrow.
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5 Excellent Examples of Omnichannel Retailing Done Right
A recent study showed intense public demand for more omnichannel retailing, and thousands of retailers are turning to omnichannel to overcome growing pains amid e-commerce or slumping sales. In fact, 79 percent of study participants used omnichannel shopping venues, reports the Harvard Business Review. Meanwhile, the recent announcement of Toys “R” Us filing for bankruptcy is the latest rendition of a company looking to combat the effects of Amazon and major retailers venturing in the omnichannel space, asserts George Schultze of Forbes.
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Omnichannel Supply Chain Metrics: What Should Supply Chain Leaders Measure?
There is no easy way to say it; single-channel retail is dead.
Customers want the flexibility of shopping online, over the phone, via apps, social media and in-person. The transition between each of these channels should be seamless, and all channels should work together to create a single, continuing experience to customers. But, how do supply chain leaders and managers ensure their omnichannel supply chain is working. In other words, how do they know it is profitable? The answer lies using these omnichannel supply chain metrics to carefully track and improve operations continuously.
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Omnichannel Distribution Technology: 8 Ways Warehousing Technology Can Optimize Omnichannel Fulfillment for Distributors
Effective, efficient operations in distribution centers are key to the creation and continuation of omnichannel shipping and shopping strategies. However, the pathway toward better processes is not always clear. Fortunately, omnichannel distribution technology leverages warehousing automation and technology to improve operations in distribution centers. With distribution centers continuing to fulfill up to 75 percent of retailers’ orders, reports Ben Ames of Supply Chain Quarterly, your organization needs to understand how omnichannel distribution technology can help in these ways.
